From Zero to Your First $30K

From Zero to Your First $30K
The 90-day e-commerce plan for people with a full-time job

Most e-commerce books are written by people selling you the dream. This one opens with a spreadsheet.

Chapter 1 takes the $30,000 figure apart. After product cost, shipping, payment fees, returns and ad spend, a store turning over $30,000 in a quarter leaves you about $5,400. That is a good second income earned in evenings. It is not a salary, and any book telling you otherwise is selling you something.

What you get instead is the arithmetic, and a plan built around ten hours a week.

Inside the 74 pages:

• Six ways to make money online compared side by side: dropshipping, print on demand, own-brand stock, digital products, reselling and wholesale, with the capital, margin and main risk of each
• The order math: how average order value decides whether you chase four customers a day or eleven
• Break-even ROAS, and how to work out yours before you spend a franc on ads
• Five filters that kill a bad product in ten minutes
• The six questions to send a supplier before you transfer money
• A store built in one weekend, and the checkout settings that quietly lose you orders
• Registration, VAT thresholds, IOSS and the four documents your store legally needs, with separate notes for Germany, Austria, Switzerland, the UK and the US
• Your first ten orders without paid ads, and the two questions to ask every buyer
• A $2,000 ad test with written kill rules, so you stop before the budget is gone
• Four numbers that run the business, checked in ten minutes a week
• Why you should not quit your job, and the four conditions that change that

Who this is for: you have a job, roughly ten hours a week, and $2,000 you can afford to lose.

Who this is not for: anyone who needs income within thirty days, or who wants passive income. For ninety days this is a second job.

Thirteen chapters, each ending with a short list of what to do before the next one. Includes a 90-day checklist and a one-page worksheet for your own numbers.

Instant download. PDF, 74 pages.

The figures in this book illustrate the arithmetic of a store reaching $30,000 in revenue. They are not a prediction and not a promise of income. Most people who start an online store earn less, and many earn nothing. Nothing in the book is legal, tax or financial advice.